Chapter 7 · Knowledge and Realisation · Krishna said
Bhagavad Gita 7.23 — Passing and lasting fruit
अन्तवत्तु फलं तेषां तद्भवत्यल्पमेधसाम्। देवान्देवयजो यान्ति मद्भक्ता यान्ति मामपि ॥
antavattu phalaṃ teṣāṃ tadbhavatyalpamedhasām | devāndevayajo yānti madbhaktā yānti māmapi ||
Meaning
But the fruit gained by those of small understanding is perishable. Worshippers of the gods go to the gods; my devotees come to me.