Chapter 9 · The Royal Secret · Krishna said
Bhagavad Gita 9.33 — Worship in this passing world
किं पुनर्ब्राह्मणाः पुण्या भक्ता राजर्षयस्तथा। अनित्यमसुखं लोकमिमं प्राप्य भजस्व माम् ॥
kiṃ punarbrāhmaṇāḥ puṇyā bhaktā rājarṣayastathā | anityamasukhaṃ lokamimaṃ prāpya bhajasva mām ||
Meaning
How much more, then, the virtuous brahmins and devoted royal sages! Having come into this passing, joyless world, worship me.