Chapter 2 · The Yoga of Knowledge · Krishna said
Bhagavad Gita 2.34 — Dishonour worse than death
अकीर्तिं चापि भूतानि कथयिष्यन्ति तेऽव्ययाम्। सम्भावितस्य चाकीर्तिर्मरणादतिरिच्यते ॥
akīrtiṃ cāpi bhūtāni kathayiṣyanti te'vyayām | sambhāvitasya cākīrtirmaraṇādatiricyate ||
Meaning
People will speak of your disgrace for ever, and for an honoured person, dishonour is worse than death.