Chapter 2 · The Yoga of Knowledge · Krishna said
Bhagavad Gita 2.35 — Losing respect
भयाद्रणादुपरतं मंस्यन्ते त्वां महारथाः। येषां च त्वं बहुमतो भूत्वा यास्यसि लाघवम् ॥
bhayādraṇāduparataṃ maṃsyante tvāṃ mahārathāḥ | yeṣāṃ ca tvaṃ bahumato bhūtvā yāsyasi lāghavam ||
Meaning
The great warriors will think you ran from battle out of fear, and those who held you in high esteem will think little of you.